From $4/month. Every feature, every plan.
No hidden fees. No required add-ons. Zero commission on your revenue. Plans differ only in how many clients you manage and how much AI you use.
14-day free trial · No credit card · Cancel in 1 click
Prices shown in USD. Final charge in your local currency. Stripe processing fees pass through at cost.
Four tiers. Same product in every one.
Getting started. One trainer, a handful of clients, the whole platform.
- ClientsUp to 6
- AI50/day · all tools
- SupportSelf-service resources
- · Workout plan builder
- · Scheduling, billing, GST invoicing
- · Forms and waivers
- · Progress tracking and churn prediction
- · Branded client portal (logo, colours)
For individual trainers with a full book. More clients, more AI.
- ClientsUp to 25
- AI100/day · all tools
- SupportEmail support (48 hr response)
- · Everything in Essential
For growing trainers. The cheapest per-client price we offer.
- ClientsUp to 100
- AI200/day · all tools
- SupportPriority email (24 hr response)
- · Everything in Starter
For small studios and teams. Multiple locations, team management, SSO.
- ClientsUp to 250
- AI500/day · all tools
- SupportDedicated support (24 hr response)
- · Everything in Pro
- · Multiple locations
- · Team management
- · SSO / SAML, webhooks
- · Enterprise API / MCP (500 req / 15 min)
Each AI message (build a program, check revenue, flag at-risk clients) counts as one. Resets daily at midnight local time. Upgrade any time for more clients or more AI.
No tiers gate the product. The only variables are client count and AI volume.
Workout plan builder
Full library, custom exercises, progressions, supersets, circuits.
Scheduling and calendar
Bookings, availability, reminders, no-show tracking, group classes with capacity.
Billing and invoicing
Stripe pass-through, recurring memberships, GST-ready invoices, BAS-ready CSV exports.
Forms and waivers
Intake, PAR-Q, digital signatures, liability waivers.
Progress tracking
Measurements, photos, PRs, charts your clients actually see.
Churn prediction
Engagement score flags at-risk clients roughly 30 days before they leave.
Branded client portal
Your logo, colours, and business name across the client portal, reports, and invoices.
AI assistant
30+ natural-language tools covering schedule, clients, revenue, churn, and program generation. Same tools on every plan; only daily quota changes.
BuildStability Pro vs the incumbents.
Based on public pricing pages as of 18 April 2026, at comparable client counts. Trainerize is a trademark of ABC Fitness Solutions, LLC. TrueCoach is a trademark of Xplor Technologies, LLC. Mindbody is a trademark of Mindbody Inc. We are not claiming otherwise.
| BuildStability Pro | Trainerize (Pro tiers + add-ons) | TrueCoach Pro | |
|---|---|---|---|
| Monthly subscription (USD) | $60 / 100 clients | Pro tiers step 5→200 clients with add-ons | $136.99 / 50 clients |
| Cost per client | $0.60 | ~$2.40+ | ~$2.74 |
| AI program builder | Included | Beta (Grow and above) | Not listed |
| Fast manual plan building (skeleton wizard, shorthand parser, auto-save) | Included | Manual builder, blank canvas | Manual builder, blank canvas |
| AI business assistant (30+ tools) | Included | Not listed | Not listed |
| Churn prediction / engagement score | Included | Not listed | Not listed |
| Payments | Stripe Connect, 0% markup | +$10/mo add-on (Pro plans) | 5% per transaction, inclusive of Stripe |
| Video hosting / coaching | Included for exercise demos | +$10/mo add-on | Included (async video feedback) |
| Custom branding / client portal | Logo, colours, business name (all tiers) | Branded app $169 one-time | Limited |
| Platform commission on your revenue | 0% | 0% | 0% (but 5% payment markup) |
| Contract | Monthly, 1-click cancel, $0 fee | Monthly | Monthly |
Trainerize Pro tiers from trainerize.com/pricing. TrueCoach Pro from truecoach.co/pricing. Last verified 18 April 2026. Figures can change; we re-verify quarterly. Full cost calculator →
Receipts.
Every figure on this page is sourced. Here is what we assumed, and what we left out.
Our prices
Essential USD $4 / AUD A$6 / GBP £4 per month. Up to 6 clients, 50 AI messages/day.
Starter USD $20 / AUD A$30 / GBP £16 per month. Up to 25 clients, 100 AI messages/day.
Pro USD $60 / AUD A$90 / GBP £48 per month. Up to 100 clients, 200 AI messages/day.
Pro+ USD $160 / AUD A$240 / GBP £128 per month. Up to 250 clients, 500 AI messages/day.
Live Stripe prices. All four tiers are published on this page as Schema.org AggregateOffer.
Cost-per-client maths
Pro: $60 ÷ 100 = $0.60/client. The cheapest tier per client.
Pro is the value inflection. Going from Starter to Pro reduces cost per client even though total monthly cost triples, because the client cap quadruples.
Assumes you fill the seat count. Smaller lists pay more per head.
Full methodology, competitor sources, and fine printOpen ↓Close ↑
Competitor figures
Trainerize: Pro tiers scale by client count. Payments and video hosting are each +US$10/mo add-ons. A custom branded app is US$169 one-time. Studio Plus (US$248/mo per location) bundles them in.
TrueCoach Pro: US$136.99/mo for 50 clients per truecoach.co. Integrated payments carry a flat 5% per transaction, inclusive of Stripe fees per their help centre.
Sourced from publicly listed pricing as at 18 April 2026. Competitor pricing changes; verify on their pricing pages above before deciding.
Payment processing
BuildStability adds 0% markup on Stripe. You pay Stripe’s published rate directly: AU cards 1.7% + A$0.30, UK cards 1.5% + 20p, US cards 2.9% + 30c. Live rates: stripe.com/pricing.
Your clients’ payments flow direct to your Stripe account. We never touch the money. Cancel BuildStability and Stripe does not notice.
Stripe’s own card-processing fees apply on every platform; only the markup differs. Ours is 0%, TrueCoach’s is 5% inclusive.
What we don’t charge for
- · Commissions on your revenue: 0%
- · Required add-ons: 0
- · Setup fee: 0
- · Cancellation fee: 0
- · Migration: included*
- · SMS / email overage: not applicable at normal volumes
*Standard CSV or API export from your current platform, up to 500 clients. Larger or non-standard exports are quoted on request.
Fine print
AI messages are metered. Heavy users may need a higher tier for the AI quota rather than the client cap. Transparent, not a trap.
Currency. Prices show in your detected local currency. Switch in the header.
Pricing changes. Both ours and competitors. Verify current rates on the linked pricing pages above before deciding. Spotted something out of date? Email the team and we will update.
Page last verified 18 April 2026. Reviewed annually.
Pricing comparisons reflect publicly available information as at 18 April 2026. Always verify current pricing with each provider before deciding. support@buildstability.com
If you need to leave, leaving is easy.
We never want to see you go. Life changes, and we hope it's that, not that the product let you down. Either way, cancellation isn't a fight here. The PT software category has a cancellation problem. We do the opposite, on the record.
Cancel in 1 click. Directly from the Business page. No support ticket. No phone call.
Keep access until the end of your billing period. No immediate lockouts. Export your data on your schedule.
Changed your mind? Undo in 1 click. Reverse a pending cancellation any time before it takes effect.
The questions a sales team would rather you not ask.
What does "every feature on every plan" actually mean?
The product you get on Essential is the same product you get on Pro+. Waivers, forms, scheduling, billing, branded client portal, churn prediction, every AI tool: identical across tiers. The only things that change between plans are your client cap and how many AI messages you can send per day.
Why are plans priced by client count?
Because a trainer with 100 clients gets more value from the software than a trainer with 6. We price on value, not seats. No per-user pricing, no per-location markups, no punitive overage fees. Hit your cap? Upgrade one tier and keep going.
How do AI messages work?
Every message you send to the AI assistant counts as one. "Build a 4-week program for Sarah", "show at-risk clients", "what was revenue last month": each is one message. Daily caps are 50, 100, 200, and 500 on Essential, Starter, Pro, and Pro+. Resets at midnight local time.
Do you take a commission on my revenue?
0%. Your clients pay you through your own Stripe account via Stripe Connect. BuildStability never sits between you and the money. If you cancel, your Stripe account and its balance are yours to keep.
What does Stripe pass-through actually mean?
Stripe charges its published rate (for example, AU cards 1.7% + A$0.30, UK cards 1.5% + 20p, US cards 2.9% + 30c). BuildStability adds 0% markup on top. Contrast with platforms that bill payments at a flat percentage "inclusive" of Stripe, which generally works out 2 to 3 percentage points above raw Stripe.
Am I locked into a contract?
No. Month-to-month. Cancel with one click from the Business page. You get a full CSV and JSON export of clients, programs, bookings, and payment history. No setup fee, no cancellation fee, no notice period.
Can I import my data from another platform?
Yes. If your current platform lets you use your own Stripe account with full dashboard access, connect that Stripe account to BuildStability and we bring your products, customers, and active subscriptions across. Saved cards stay on Stripe, so clients are not asked to re-enter card details. If your Stripe account is a locked-down account created by another platform, or you use a different payment provider like direct-debit, contact us first so we can check what is possible. No migration fees.
How do trials work?
14 days on Essential, no credit card required. Full product, up to 6 test clients, every feature. Add a card at day 14 to keep going, or do not: we will remind you, not ambush you.
Start with Essential. Move up when you need to.
14 days free. No credit card. Up to 6 test clients on the trial. Add a card at day 14 to keep going, or do not. No pressure.