BUILT IN AUSTRALIA / NO SALES TEAM

For PTs, studios, and gyms.

Did you use ChatGPT in your business this week? Most PT software shipped before ChatGPT existed. Trainerize launched 2013. MyPTHub, 2014. Every workflow built around menus you have to learn, not questions you can ask. That’s hours of your week you’ll never see again. We built BuildStability the other way.

One bill. Every feature. Every plan.

From A$6/mo for solo PTs to A$240/mo for studios with 250+ clients. Your price scales with your business. Your feature list doesn’t.

Programs
AI Nutrition
Scheduling
Billing
Waivers
Group Classes
Branded App
GST Invoices

No feature gates. No add-ons. No commission. AI nutrition built for the Australian shelf.

Start 14-day free trialSee what’s insideNo card. Keep your data if you leave.

Mindbody-tier vs BuildStability · typical small studio, 50–70 clients · May 2026

Enterprise studio platformA$430/mo
Branded client app add-onA$155/mo
Marketplace commissions (3 new clients)A$135/mo
Their indicative monthly totalA$720
BuildStability Pro · same plan, every monthTheir costA$720/moA$90/mo

Not a discount. A$90/mo is our standard Pro pricing. A$720/mo is a competitor-tier total (enterprise platform pricing sourced from public quotes — StudioStackTools, CheckThat, Pabau; Feb–Mar 2026; actual contracts are sales-quoted and vary by location). Smaller studio? From $4/mo. Full methodology →

NEW

Clients quit when they stop seeing the change.

Show them →
• ZERO COMMISSIONSEVERY FEATURE, EVERY PLAN• NO SALES TEAMGST INVOICES, BAS-READY• BUILT IN AUSTRALIA · 25 YEARS IN FINTECHYOU KEEP YOUR DATA IF YOU LEAVE• PRO: 100 CLIENTS FOR A$90/MOCANCEL IN ONE CLICK, NOT THREE PHONE CALLS• ZERO COMMISSIONSEVERY FEATURE, EVERY PLAN• NO SALES TEAMGST INVOICES, BAS-READY• BUILT IN AUSTRALIA · 25 YEARS IN FINTECHYOU KEEP YOUR DATA IF YOU LEAVE• PRO: 100 CLIENTS FOR A$90/MOCANCEL IN ONE CLICK, NOT THREE PHONE CALLS• ZERO COMMISSIONSEVERY FEATURE, EVERY PLAN• NO SALES TEAMGST INVOICES, BAS-READY• BUILT IN AUSTRALIA · 25 YEARS IN FINTECHYOU KEEP YOUR DATA IF YOU LEAVE• PRO: 100 CLIENTS FOR A$90/MOCANCEL IN ONE CLICK, NOT THREE PHONE CALLS
HOW WE’RE DIFFERENT

Sometimes the data writes the plan. Sometimes you do.

You did not get into training to hand the same plan to ten different bodies. Some clients you write from history. Some you write from what you saw in the room last Tuesday. Both should land in seconds. The work feels like coaching again.

01 / TYPE IT. DON’T HUNT FOR IT.

If you can use ChatGPT, you can use BuildStability.

Most PT software has a tutorial library because every action is a menu you have to find. We replaced the menu with a prompt box. Ask: build Sarah a 12-week sprint plan. Show me who’s about to quit. Send last month’s invoices. Same interface you already know. New career, no learning curve.

02 / WHEN THE DATA WRITES THE PLAN

Repley reads. You review. You assign.

Each client’s training history, RPE, injuries, and equipment write the plan. Repley generates a periodised 4-week block in 60 seconds. The plan you would write for them on a quiet Sunday. Without the Sunday. You stay in every decision.

03 / WHEN YOU WRITE IT YOURSELF

Split, Goal, Equipment. The day fills in seconds.

Some clients you’d rather build for yourself, in ways the algorithm doesn’t see coming. Pick split goal equipment. The day grid arrives pre-shaped to your client’s kit. Type 3×8 @RPE8 90s and the grid fills itself.

04 / EVERY PLAN WAITS FOR YOU

You stay in every decision.

AI plans wait for your review before a client sees them. Manual plans are yours from the first slot. Coaching rules you teach Repley apply to both paths. Every change keeps a version history. Fast, never automatic.

01/THE FINE PRINT,
in large print.

Most fitness software makes money from you. We make money for you to keep.

Do not #01

We do not take a cut of your payments.

No new-client commissions. No slice of your first month’s revenue. A client paying A$200 means A$200 in your account, minus Stripe’s flat card fee. That is it.

Do not #02

We do not charge extra for basics.

Waivers. Branded booking pages. Class packs. Analytics. GST invoices. Automated reminders. Everything is included on every plan.

Do not #03

We do not have a sales team.

No calls. No limited-time offer after you decline. No demo gauntlet to see the price. Read the page, try it, keep it or do not. If you cancel, nobody rings you.

Do not #04

We do not pretend to do your marketing.

Not a funnel builder. Not a content generator. Software that handles bookings, billing, programs, and reminders reliably. Growth is your job. Software is ours.

Do not #05

We do not trap you on cancellation.

One click from Business → Manage Billing. Full data export any time from Settings. 90-day read-only grace period if you change your mind. No retention call. Done means done.

Do not #06

We do not bill in US dollars and pretend.

Built in Australia. Stripe AU. GST invoices that actually say GST. BAS-ready exports. Your bank recognises the merchant. Your accountant does not have to fix anything.

02/THE MATHS, UNEDITED

One studio. One month. Same features. Different price.

Typical enterprise studio stack
A$720/mo
Solo studio · 50\u201370 active clients · 3 new clients/month via in-app marketplace
Core subscription (per location)A$430
Branded client app (add-on)A$155
Marketplace commissions (3 new)A$135
Annual spendA$8,640

That is a silent partner on the P&L. The higher tier, or a second location, multiplies it fast.

BuildStability Pro · apples-to-apples
A$90/mo
Up to 100 clients · every feature included · no add-ons, no commission
Core subscription (Pro, 100 clients)A$90
Waivers, bookings, QR check-in, remindersIncluded
Program builder, analytics, exportsIncluded
Repley, the BuildStability AI assistantIncluded
New client commissionsA$0
Card fees (Stripe, direct to your account)1.75% + 30c
Annual spend on softwareA$1,080

A$7,560 a year back in the business. Smaller studio? From $4/mo →

Enterprise pricing sourced from public quotes (StudioStackTools, CheckThat.ai, Pabau; Feb–Mar 2026). Actual contracts are sales-quoted by the vendor and vary by location count, volume, and negotiated rates. Payment processing fees are comparable across platforms and excluded from the subscription comparison. Full methodology →

03/THE PRODUCT, ONE SHOT AT A TIME

Clients book themselves.

1-on-1s, classes, walk-ins. They book, you approve. The booking layer for trainers, studios, and gyms.

Self-booking for 1-on-1s, group classes, and gym sessions. Class capacity and waitlist auto-promotion are baked in. AI suggests times based on your patterns, and voice commands let you reschedule a whole day in one sentence.

See scheduling in detail
BuildStability scheduling view showing 1-on-1, class, and gym session bookings with approval gates
Approval-required booking notice card on the trainer dashboard
01 · Program builder

A program in seconds. Not Sundays.

Tell it: “Sarah, shoulder impingement, 3x/week, 4-week hypertrophy.” AI writes the periodised plan from her actual history, not a population average. You review, tweak, assign.

  • Reads real history

    Injury notes, RPE trends, last session’s actual load. Not a generic template, not a population average.

  • Edits in-line

    No PDF exports. No emailing the plan. No “did you get my program?” The client opens the app, the plan is there.

  • Same builder, every sport

    HYROX periodisation, healthy-ageing progressions, hybrid lifting, running base. One builder, every sport you coach.

Live demo · Watch Repley work · No signup
REPLEY · BUILDSTABILITY AI
Trainer

“Build a 4-week hypertrophy program for Sarah. Shoulder impingement, 3x/week.”

02 · AI nutrition, built for Australia

Vegemite. Snags. Weet-Bix. In your food database.

Your clients shop at Coles, not USDA. Repley sets protein and calorie targets from the training block. Clients log a Bunnings snag in two taps. No second app. No subscription on top.

  • Five ways to log

    Barcode, label photo, meal photo, chat with Repley, voice. Every method included on every paid tier.

  • Targets, not menus

    Macros adjust for training day vs rest day. Clients log what they ate, not what an app prescribed.

  • Adherence, not raw logs

    Fuel score, protein streak, where the week broke. The view your coaching actually uses.

  • Competitors lean on USDA

    Their food data is American. Their sync layer is MyFitnessPal. Your client doesn’t shop at USDA.

Food data sourced from
AUSNUT R3ColesWoolworthsOpen Food Facts AU
BuildStability AI nutrition dashboard showing AU food database, protein streak, fuel score, and conversational logging with Repley
03 · Manual plan builder

Or build by hand. Faster than you remember.

Some clients you write yourself. Pick split, goal, equipment. The day grid arrives pre-shaped. No blank canvas. No copy-pasting from last week’s Google Doc.

  • Skeleton in three picks

    Split, goal, equipment. The grid arrives pre-shaped with movement-pattern slots. Push / Pull / Legs in one click.

  • Prescription shorthand

    3×8 @RPE8 90s parses straight into Sets, Reps, RPE, Rest. One keystroke instead of four dropdowns.

  • Auto-saves every two seconds

    Section headers (Strength, Accessories, Finisher) appear as you build. Never lose work to a closed tab.

BuildStability manual plan builder showing the Build a starting skeleton wizard with movement-pattern slot rows pre-filled for a Push / Pull / Legs split
04 · 90-day client journey

Show them the change. Or watch them drift.

Every client gets a 90-day arc. Day 0 takes 30 seconds. Days 7, 14, 30, 60, and 90 fill themselves in. Day 90 is a page they share.

  • Day 0 in 30 seconds

    Goal and starting weight by default. Optional toggles for 1RMs, body measurements, starting photo. Skip what doesn’t matter.

  • Milestones auto-fill

    Strength PRs from the logger and adherence from the calendar land on the right milestone automatically. No manual journaling.

  • Day 90 they share

    The arc ends with a celebration page the client posts. Referrals follow without you asking.

BuildStability dashboard showing Repley AI assistant, business metrics, schedule, client engagement, and 90-day journey cohort all in one view
05 · Engagement score

For the clients the journey did not reach.

A real-time signal across bookings, sessions, and billing that flags drift roughly 30 days early. Save the client before they ghost.

  • 30-day early-warning

    Reads bookings, logged sessions, billing patterns, and adherence. Flags drift before the client decides to leave.

  • Transparent scoring

    Every flag shows the why. You see exactly which signals tipped a client into the at-risk bucket. No black box.

  • Opt-out per client

    Some clients don’t want a score. Switch it off for them. Their data stays yours, never trained on, never sold.

Engagement score dashboard showing at-risk clients on iOS
06 · Billing and GST

Money shows up. In your account. With a receipt.

Stripe Connect means clients pay you directly. We never touch the money. GST invoices in your business name. CSV exports your accountant won’t complain about.

  • Every billing model

    Class packs, memberships, one-offs, direct debit. One system, one dashboard, no juggling between Stripe links and spreadsheets.

  • GST done right

    Correct invoice whether you’re GST-registered or not. Built by a CPA, not bolted on. BAS-ready exports.

  • Zero commission

    No per-booking fee. No percentage. Just Stripe’s standard card fee. The price on the page is the price on your bank statement.

BuildStability billing dashboard with GST tax invoices and Stripe Connect
07 · Your brand, up front

Your studio name, your logo, your colours.

Your brand in the client experience. Our infrastructure behind it. No email server to run, no app to build.

  • Logo and colours, everywhere

    Custom logo and primary colour across the client portal, reports, invoices, and check-in screens. One setup, every surface.

  • Emails from your name

    Bookings, reminders, invoices send from your business name via our infrastructure. No per-studio mail server to wrangle.

  • iOS and Android, branded

    The BuildStability apps open on your business identity when clients log in. No App Store fees, no developer account.

Client portal and iOS app showing your studio logo and colours inside BuildStability
04/WHAT TRAINERS TELL US

We did not invent the problem. We hear it every week from trainers switching to us.

Four patterns, unattributed, because the point is the pattern, not the brand. If any of these sound familiar, it is not just you.

“Most PT software is glorified data storage with a subscription attached. BuildStability is different.
Vinay Koka · Founder, Synergy Training & Health
Pattern 01

Commissions on every new client.

A common pattern across the category: platforms take a percentage of a new client’s first payment, capped but still meaningful at scale. For a studio signing 3 new clients a month, that is often more than the subscription itself.

What we do instead

Zero commission. Flat monthly. Every feature included.

Pattern 02

Cancellation that requires a phone call.

Trainers across the industry report needing to call support or sit through retention flows to stop a subscription. Payments can continue during the back-and-forth.

What we do instead

One click from Business → Manage Billing. Full data export any time. No retention call.

Pattern 03

Features you already pay for, sold again.

Waivers, automated emails, studio branding, analytics. Commonly bolted on as paid add-ons. By the time a small studio has what it actually needs, the monthly bill rivals its rent.

What we do instead

One tier structure, one price per tier. Every feature ships on every plan. Waivers, class packs, analytics, automated reminders, client portal branding. Included at A$6/mo through A$240/mo.

Pattern 04

Software that does not understand GST.

Most global platforms treat Australian GST as an edge case. Trainers end up manually fixing the invoice their own software generates.

What we do instead

Built by a CPA. GST-correct invoices. BAS-ready exports. The minimum, not a feature.

05/FOUNDING OFFER

10 founding trainers. 25% off every month you’re subscribed.

Matt Crofts, founder of BuildStability, a CPA with 25 years of software experience
Matt Crofts · Founder · CPA · 25 yrs fintech
“I spent 25 years building software for banks, accountants, and early fintech AI. A severe injury put me on the other side of the counter, with a trainer doing incredible work using terrible tools. Every month her software took more from her business than her rent. I could not look at that and not build something.”
06/FOUNDING MEMBER PROGRAM

We are choosing our first 10 trainers carefully. In exchange, you get this forever.

2/10
Founding spots claimed · as of today
8 remaining25% off your plan, for life
  • 25% off your planFor life
  • Direct line to the founderDM access
  • Shape the roadmapMonthly call
  • Founding Studio badge on your portalPublic
  • Migration from your current platformWe do it
  • Sales team hassling youNever
Claim your founding spotSee the full offer30 min call. No pitch. You ask, we answer.
07/TWO-MINUTE DEMO

See it work in two minutes.

Not a sales call. Not a gated form. A 2-minute walkthrough of the parts of the product trainers spend the most time in.

08/FAIR CANCELLATION

One thing we care about more than feature parity.

We never want to see you go. Life changes, and we hope it's that, not that the product let you down. Either way, cancellation isn't a fight. The PT software category has a cancellation problem. We do the opposite, on the record.

FAIR CANCELLATION
01.

Cancel in 1 click. Directly from the Business page. No support ticket. No phone call.

02.

Keep access until the end of your billing period. No immediate lockouts. Export your data on your schedule.

03.

Changed your mind? Undo in 1 click. Reverse a pending cancellation any time before it takes effect.

09/THE OBJECTIONS, HONESTLY

What small studios ask before they actually switch.

You are new. Why should I trust you with my business?

Three reasons. The founder has 25 years running software in industries where a bad deployment costs someone’s mortgage: banking, accounting, early fintech AI. We use Stripe Connect, so your money never touches our account. It flows direct to your bank. And at any time you can export everything and leave. If we ever lose your trust, we make it easy to walk, not hard.

How can BuildStability charge A$6 a month when competitors charge A$200+?

No sales team. No paid ads at the scale the big global players run. Every feature ships on every plan, so there is no pricing tier to build an upsell team around. The product was built because the founder needed it. The price is what it needs to be to keep the lights on and serve 10,000 quiet, happy studios.

Will my clients have to download another app?

Only if you want them to. The booking and payment flow lives on a link clients can save to their home screen. BuildStability has iOS and Android apps for studios that want them, carrying your branding. No download is required to pay or book.

I am on Mindbody, Trainerize, or TrueCoach. Is migration painful?

It is not fun, but we do it. Founding Member trainers get migration done for them: client list, active subscriptions, program templates, class packs. Export your data from the old platform, send it to us, and we rebuild it on BuildStability. Usually takes under a week.

What does the AI actually do?

Three things. It drafts a periodised program from a client’s actual history and your prompt. It generates nutrition targets (protein, carbs, calories) from that client’s training block and lets them log meals via barcode, photo, or chat. And it scores engagement to flag clients at risk of leaving. You always edit before assigning. The AI does not auto-message clients. It does not rewrite your notes. It does not write meal menus. It does not replace your coaching. The AI does admin. You coach.

Does BuildStability work in Australia?

Yes. Built in Australia. Payments through Stripe AU with AUD billing. GST-compliant tax invoices with your ABN, automatic BAS-ready exports, Australian timezone scheduling with daylight saving handled correctly. Xero-friendly CSV exports now; direct Xero API integration on the 2026 roadmap.

Try it free for 14 days.

No credit card. AUD billing. GST invoices from day one. Cancel in 1 click.